Willow TV has partnered with SWIFT TV to stream cricket for free in the USA and Canada. Willow TV was expensive before. You needed cable packages or paid subscriptions. Now you can watch their matches without paying anything.
SWIFT TV uses ads to make money instead of charging fans. Cricket fans in North America get HD streams of live matches and old games too. You just need to download the SWIFT TV app and start watching. No credit cards needed.
Learn more about live streaming cricket for free here!
What Is The Willow TV & SWIFT TV Partnership?
Willow TV joined with SWIFT TV from India. SWIFT TV is a free app that shows TV channels with ads. This means that Willow TV content is now available for free via SWIFT TV in the USA & Canada. This requires no subscriptions or even logins, and will stream in HD.
This deal makes cricket accessible to fans who couldn’t afford expensive cable packages before.
Why Is This Partnership Significant?
Willow TV was always behind paywalls before this deal. Cricket fans had to buy expensive packages just to watch matches. This is the first time you can watch Willow TV for free in North America. Some important facts:
- Willow TV’s premium content will be available for free in the USA & Canada for the first time.
- Reaching a larger audience by using the FAST model – ‘Free Ad-Supported Streaming Television’
- Supports cricket growth in regions with expanding fanbases.
- The FAST streaming model is said to grow to $17 billion by 2029
Cricket fans can now watch matches without paying monthly fees or dealing with cable companies.
What Is FAST & How Does It Work For Cricket?
The full form of FAST is ‘Free Ad-Supported Streaming Television’. It is quite like regular TV, but the streaming is on demand. Companies pay money to show you these ads. The money from ads pays for the content.
Cricket fans win because they get matches without monthly bills. The FAST market will be worth $17 billion by 2029. More people want free content with ads instead of paying for subscriptions.
Regular streaming services like Netflix charge you every month. FAST apps show you ads instead. You see commercials during match breaks or timeouts.
Cricket matches have natural breaks, so ads fit well. Companies like to advertise during cricket because fans watch entire matches. Apps make money from ads and can offer content for free.
Which Matches & Tournaments Will Be Available?
Specific tournament details are not confirmed in the current announcements, but coverage will include major cricket events.
| No. | Tournament/Series | Format | Likely Coverage | HD Streaming | Ad-Supported |
|---|---|---|---|---|---|
| 1 | ICC Events | ODI/T20 | Probable | Yes | Yes |
| 2 | IPL | T20 | Probable | Yes | Yes |
| 3 | Bilateral Series | ODI/T20/Test | Possible | Yes | Yes |
| 4 | MLC | T20 | Likely | Yes | Yes |
| 5 | WBBL/BBL | T20 | Possible | Yes | Yes |
All matches will stream in high definition with advertisements during natural breaks in play.
ICC – International Cricket Council includes all World Cups and Champions Trophies, in ODI and T20 style matches. IPL is the Indian Premier League, a T20-based league that brings together the world’s best cricket players.
Bilateral series cover matches between national teams across all formats. Major League Cricket (MLC) brings professional T20 cricket to American audiences. Australian Big Bash League matches provide additional T20 entertainment during different seasons.
How To Watch Free Cricket On SWIFT TV
Follow these simple steps to start watching free cricket matches on your device:
- Step 1: Download the SWIFT TV app from the App Store.
- Step 2: Install and open the app.
- Step 3: Search for the Willow TV channel within SWIFT TV.
- Step 4: Select a live match or a replay.
- Step 5: Enjoy HD streaming with ads.
No login requirements: watch instantly after download, and no payment setup needed.
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Conclusion: Live Streaming Cricket Is Now Free In USA & Canada With Swift TV
Cricket fans in North America now have free access to premium matches through the SWIFT TV and Willow TV partnership. This collaboration removes traditional barriers like expensive cable packages and subscription fees.
HD streaming through ‘adaptive bitrate’ technology makes the streaming experience smooth by reducing buffering. The FAST model benefits everyone – fans get free cricket, advertisers reach engaged audiences, and platforms build large user bases.
This inclusive approach ensures that whether a fan is watching cricket from Melbourne or Montreal, the experience remains smooth, legal, and engaging.
Download SWIFT TV today to join millions of cricket fans enjoying free, legal, high-quality cricket streaming. The next match is just a download away.
FAQs
HD streaming uses standard data amounts similar to other video apps, with adaptive bitrate reducing usage.
Willow TV traditionally required cable sports packages or paid digital subscriptions before this partnership.
Recording features depend on the app’s current functionality and may vary by device type.
SWIFT TV offers 10+ languages for regional content, though specific cricket commentary options vary.
FAST streaming is a legitimate advertising-supported model used by major platforms and broadcasters worldwide.
